What is Digital Marketing?

What is Digital Marketing?

In today's Internet era, most people depend on the Internet and other digital websites for their research needs. Digital marketing websites have become the foremost tool for disseminating information worldwide and have become a boon for the modern business industry. Various digital marketing tactics are used to attract potential customers thus helping in selling and promoting their products. Thus the role of different e-commerce websites has increased manifold.

To master digital marketing and all its domains, you can enroll in Prerogative’s Digital marketing internship course led by industry-experts already working from 10+ years. This digital marketing training program covers everything from scratch to advanced level and will help you in learning the best marketing techniques for cracking high-paying job interviews.

In this blog, we will drive you through various aspects of Digital Marketing.

Table of Contents

What is Digital Marketing?

Internet marketing is defined as the way of using different digital channels such as mobile applications, web applications, and various other search engines which include Instagram, Facebook, and many more to promote and sell their product. It also plays a significant role in connecting multiple brands to their potential customers. It provides a platform to advertise to a larger audience which isn't possible through traditional methods.

Types of Digital Marketing

Multiple types of digital marketing have come into existence which not only help to create a well-rounded business strategy but will result in better financial results. Here are different marketing strategies enlisted below that will help you to find the best possible ways :

Types of Digital Marketing

  • Search Engine Optimization: The main aim of SEO is to increase the business ranking by increasing the engine traffic to the business website. To achieve this, SEO marketers research words that consumers are using to search online and use in their content, thus helping to get high reviews and more clicks.
  • Pay Per Click (PPC): It refers to paid advertisements to increase search engine results. It helps increase search engine traffic. It doesn't run for a long time, that is, once you are not paying for the ad, the ad will no longer exist. These ads usually appear on the top and side of the search page. These ads also appear before youtube videos and on mobile phone applications.
  • Content Marketing: The main objective of content marketing is to create awareness of the product among customers. The perception is created by engaging blogs, podcasts, E-books, videos, etc. It aims at establishing high-quality relations with customers by providing them with trusted products and services. It aims for long-term marketing.
  • Mobile Marketing: Mobile marketing aims to reach a wide range of customers through smartphones through text messages, emails, websites, and other mobile applications. The various advertisements that popped up while using the different mobile applications and text messages sent by the company are the major constituents of this type of marketing.
  • Social Media Marketing: With the use of different social media marketing agencies, we can market our product to a wide section of people, in return people give their feedback by liking, sharing, and commenting on your product. It plays a vital role in connecting billions of people at a time. Various sites such as Airbnb, zoom, Spotify, Instagram, and many more come under this category.
  • Influencer Marketing: Influencer marketing can engage a wide range of audiences, thus helping increase the product market. Influencers are people who are more active on social media platforms and thus help customers to convince them about the product. The success of tik tok is based on influencer marketing. Moreover, nowadays, youngsters are more influenced by social media, thus it becomes easy to market products or services through various social media platforms.

Why Digital Marketing is important?

In today’s era of digitalization, most people spend their time online. Moreover, due to their hectic schedules, it's convenient for people to purchase products and services online rather than going offline. Because of this, digital advertising plays an important role in the modern world. It helps to cover the vast number of consumers with just a click. Moreover, it helps to upgrade the ranking of small businesses. It helps businessmen to get to know about customers' interests and requirements and accordingly, they modify their products or services. Interacting with a wide range of customers helps build trust in brands, which is highly essential for small businesses.

Digital Marketing

What kind of digital marketing is preferred for a business?

Selecting the best web marketing option for a business depends on the type of audience you want to address. For example, if you're going to attract an audience with tremendous knowledge about the product, then you can go with informational content marketing. Similarly, if you want to attract youngsters, nothing is better than social media marketing. The type of digital marketing depends upon the audience targeted.

Benefits of Digital Marketing

Digital marketing plays a tremendous role. Some of them are listed below:

  1. Reaching a broader Market: Online network marketing provides an excellent platform to reach out to a wide range of people. With just one click we can market our product and make it familiar among people. It also helps in finding potential buyers for the product, thus helps in increasing sales.
  2. Interactive Marketing: With the help of Internet marketing services, brands interact with customers directly, and in return customers also engage and interact with them. Customers provide feedback for the product that plays an important role in the growth of the brand. It helps to generate the customer's trust in the brand which helps in increasing the ratings of the business and small businesses.
  3. Low Cost: With proper planning and well-targeting, digital marketing can be done at an efficient cost. Online marketing can be done at minimal cost and provides greater benefits. Various techniques are available which are highly cost-efficient for the growth of the business.
  4. Establish their Brand: With proper planning and well-targeting, digital marketing can be done at an efficient cost. Online marketing can be done at minimal cost and provides greater benefits. Various techniques are available which are highly cost-efficient for the growth of the business.
  5. Customer’s Trust: Online marketing strategy helps in engaging the customer’s loyalty and helps in building their interest. For the success of any business, the foremost requirement is to attain the consumer's trust and satisfy their demand. Digital marketing plays a vital role in this.
  6. Analyzing Businesses: With the help of digital marketing analytics small business firms can see their growth and strategize accordingly.
  7. Competitive Advantages: Helps business firms to compete with well-established businesses. For example, nowadays various small businesses are running on Instagram which not only run their businesses profitably but also compete with already existing brands.
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In short, we can say that digital marketing is a boon in today's era. In simple words, digital marketing is a way that helps to market the product worldwide. In contrast to traditional marketing strategy, it is a little complex but relatively more efficient than traditional techniques. It provides incredible speed to market the product.

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Frequently Asked Questions


Digital marketing is using digital channels and platforms to promote products, services, brands, or businesses. It involves using various online marketing techniques and strategies to reach and engage target audiences, increase website traffic, generate leads and ultimately achieve specific marketing goals.

Digital marketing is one of the most vital sources of marketing these days due to the following reasons:

  • Affordable - It is considered a much more cost-effective method of advertising. At much affordable pricing, we can reach a wider section of people.
  • Flexibility - digital marketing involves various tactics to communicate with the consumer. Various tactics involve emails, visuals, text messages, and many more.
  • Expansion - most people due to their hectic schedules prefer to shop online thus this gives them the advantage to expand their business online.
  • Influencer engagement - As people are more into social media, businessmen can take advantage of this to expand their products.

Digital marketer plays a crucial role in planning, executing, and optimizing various digital marketing strategies. Their major role is to utilize various channels and work in coordination and help to expand the network and thus take the business to another level.

The cost of digital marketing depends upon varied factors such as the target audience, the channel chosen, the industry, the goals of the campaign, and most important the level of competition.